Advertising
Google Ads and paid search management
If a search happens on Google and your business is not found, did it really happen? Paid search puts you in front of people at the exact moment they are looking for what you offer.
Be found everywhere your customers are searching
A great philosopher once asked whether a tree falling in an empty forest makes a sound. We ask a more practical question: if your ideal customer searches and only sees your competitors, what did that cost you? Google Ads lets you show up right away, while SEO builds over time.
The catch is that Google Ads can waste money quickly when campaigns are set up loosely. We build tight campaigns around the searches that lead to customers, write ads that match what people are looking for, and track the calls and forms that come from every dollar.
What is included
Paid search management
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Account audit or setup
A review of your existing account, or a clean new setup with a sensible structure from the start.
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Keyword strategy
Keywords chosen for intent, with negative keywords to keep your ads away from searches that will not convert.
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Ad copy and extensions
Ads written for each group of searches, with calls, locations, and links that make them more useful.
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Landing page guidance
Recommendations or new pages so the click lands somewhere that matches the ad and makes it easy to act.
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Conversion tracking
Calls, forms, and bookings tracked so we optimize for leads rather than clicks.
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Ongoing optimization
Regular bid, budget, keyword, and ad testing adjustments, with updates on what changed and why.
How it works
How we run your campaigns
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Step 1
Goals and budget
We agree on what a lead is worth and set a budget you are comfortable with.
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Step 2
Build
Campaigns, keywords, ads, and tracking set up and reviewed with you before launch.
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Step 3
Launch and learn
We monitor closely in the first weeks and cut wasted spend quickly.
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Step 4
Optimize
Ongoing improvements and reporting on spend, leads, and cost per lead from your account.
Your account, your data
Your ad account belongs to your business, and ad spend is billed by Google directly to you. Our management fee is separate and clearly stated, so you always know what goes to advertising and what goes to us.
FAQ
Questions we hear often
How much should I spend on Google Ads?
It depends on your market and how many leads you need. We estimate costs during planning and recommend a starting budget that can produce enough data to learn from.
How fast will I see results?
Ads can start showing within days of launch. The first few weeks are about learning which searches and ads perform, and results usually improve as we optimize.
Do you manage Microsoft Ads too?
Yes, when it makes sense for your audience. We often mirror successful Google campaigns there at a lower cost.
Have a project in mind?
Tell us what you are working on. We will reply with honest next steps, whether that is a quick fix, a full rebuild, or a marketing plan.